Aditi Gupta and Menstrupedia: The Startup Breaking Period Taboos in India

Menstrual health startup, Women entrepreneurs India, Social impact founders, Health tech in India, Menstrual education comics

Meet Aditi Gupta: A Founder with a Purpose

In a world where menstruation is still a hush-hush topic, Aditi Gupta decided it was time to speak up. Back in 2012, when most people avoided discussing periods in public, Aditi launched Menstrupedia, a comic-based educational platform that helps young girls and boys understand menstruation in a healthy and shame-free way.

Menstrual health startup, 
Women entrepreneurs India, 
Social impact founders, 
Health tech in India, 
Menstrual education comics

The Idea That Sparked a Revolution

The idea came from a very personal place. Aditi herself faced shame and confusion around periods during her childhood. She noticed how girls around her were misinformed or completely unaware of what was happening to their bodies. That’s when she realized the gap — and decided to do something about it.

With support from her now-husband, Tuhin Paul, they created something that had never been done in India before: a comic book that explains menstruation in a friendly, relatable tone.

What Is Menstrupedia?

Menstrupedia isn’t just a comic; it’s a movement. The platform now offers:

  • Menstrual health comics translated into multiple Indian languages
  • Workshops and campaigns in schools
  • Collaborations with NGOs and global health organizations

Because of its approachable style and accurate content, Menstrupedia has partnered with organizations like Whisper and even reached schools across rural India.

Real Impact, Real Stories

One school in rural Gujarat shared how the comics helped break years of stigma. Girls started asking questions, teachers opened up, and even boys joined the conversation. These aren’t just lessons—they’re life skills.

That’s the kind of grassroots change that platforms like VentureLinkUp.com love to celebrate. Founders like Aditi don’t just build companies — they spark movements.

Lessons for Aspiring Founders

Aditi’s story is more than inspiring; it’s a blueprint for social impact. Here’s what future entrepreneurs can take away:

  • Start with empathy: A personal pain point can turn into a powerful idea.
  • Educate before you monetize: Menstrupedia focused on awareness before revenue.
  • Design matters: Using comics made the topic less intimidating.

If you’re a founder looking to create meaningful change, platforms like VentureLinkUp.com can connect you to tools, resources, and stories that matter

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