From Boardrooms to Biryani
Ankit Nagori had it all — a stellar reputation, a seat at Flipkart’s high table, and a future many dream of. But in 2016, he chose uncertainty over comfort. Stepping away from Flipkart, India’s e-commerce juggernaut, Ankit pursued a vision that combined wellness, scalability, and India’s favorite passion — food.
With Curefoods, he wasn’t just building a startup; he was building India’s next food empire.
The Spark Behind EatFit
The first seed of Curefoods was EatFit — a health-conscious food brand born from personal need. As a fitness enthusiast, Ankit saw the gap in India’s food delivery landscape: tasty, wholesome meals for the urban Indian.
“People were choosing between taste and health. I wanted to give them both,” he said in an early podcast.
Starting small, with a few cloud kitchens and a mission to make healthy food accessible, EatFit resonated with a growing tribe of fitness-first consumers.
Building a Multi-Brand Cloud Kitchen Empire
Ankit didn’t stop at EatFit. Under Curefoods, he launched or acquired brands like:
- CakeZone – a fast-scaling dessert chain
- Great Indian Khichdi – reimagining comfort food
- Frozen Bottle – beverages and shakes
The vision: Build a multi-brand cloud kitchen platform, powered by tech, data, and distribution.
By 2022, Curefoods was clocking tens of thousands of daily orders across 200+ locations.
From ₹10 Cr to ₹100 Cr: The Growth Engine
Curefoods scaled rapidly through:
- Strategic acquisitions of loved but under-scaled brands
- Tech-enabled kitchens for efficiency and consistency
- D2C-first approach, bypassing traditional food chains
- Obsessive consumer focus, using feedback loops
Within just a few years, the company crossed the ₹100 crore mark in revenue — all while maintaining lean operations and brand loyalty.
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Lessons for Founders from Ankit’s Playbook
- Your career is your capital. Ankit used his Flipkart experience to raise early confidence and talent.
- Solve your own pain points. EatFit began with personal insight, making product-market fit natural.
- Build, buy, or partner. Not everything needs to be created from scratch.
- Tech + Taste = Scale. Data isn’t just for SaaS — it’s the lifeline of modern food brands.
The Vision Ahead
Curefoods is now more than just a food company — it’s a house of brands built for the modern Indian palate. With eyes on Tier 2 cities, sustainable packaging, and direct-to-consumer innovations, the future looks delicious.
For any founder dreaming of scaling from ₹10 Cr to ₹100 Cr, Ankit Nagori’s story is your roadmap.
Disclaimer: This article is based on publicly available interviews, press features, and founder narratives. Business figures are indicative and meant to inspire, not serve as investment advice.
