How a Coding Problem Sparked a Movement
Every great startup begins with a simple problem. For Sandeep Jain, it was the lack of structured, beginner-friendly coding resources. While preparing for job interviews, he struggled to find good explanations for common programming questions.
So, instead of waiting for someone else to fix it, he did it himself. In 2009, he launched GeeksforGeeks as a blog. His mission? To make coding simple for everyone—from freshers to seasoned professionals.

Building Something That Actually Helps
Unlike flashy edtech platforms, GeeksforGeeks focused on clarity, depth, and practical utility. It wasn’t just about content—it was about content that worked. Over time, the blog evolved into a full-fledged learning platform with:
- Coding tutorials and interview prep
- Job boards and internship listings
- Online and offline classes
Real-Life Impact
Take Neha, a student from a tier-2 city in India. She cracked her first software job after completing the DSA course on GeeksforGeeks. There are thousands of stories like hers—real outcomes, not just certificates.
The ₹100 Crore Milestone
GeeksforGeeks recently crossed ₹100 crore in annual revenue, and it’s still growing. While many startups chase valuation, Sandeep focused on value. He kept operations lean and reinvested profits into improving the platform.
And guess what? It paid off.
The Founder Behind the Code
Sandeep Jain is not your typical startup founder. An IIT Roorkee alum and former Dronacharya awardee, he combines technical depth with teaching passion. His YouTube videos are wildly popular—not because they’re flashy, but because they’re relatable and useful.
He still records courses himself, staying close to the product and the learners. That’s rare in today’s founder culture.
What Aspiring Entrepreneurs Can Learn
If you’re dreaming of starting your own venture, here’s what Sandeep Jain’s story teaches us:
- Start small, but stay consistent. A blog can turn into a business.
- Focus on user value. Growth follows when people actually benefit.
- Don’t chase trends—solve real problems. That’s where trust is built.
Final Words
Sandeep Jain didn’t just build a startup. He built a movement that made tech education accessible to all. From one blog post to ₹100 crore in revenue—his story is proof that good ideas, when executed with passion and purpose, go a long way.
Want to read more founder stories like this? Check out the 100Cr Club on VentureLinkUp for deep dives into India’s most inspiring startups.