Meet Swati Bhargava: India’s Cashback Queen
If you’ve ever searched online for a discount code or cashback offer, chances are you’ve come across CashKaro. And behind this smart savings platform is Swati Bhargava, an inspiring woman who turned a simple money-saving idea into a tech-driven business success.
Swati’s journey—from growing up in Ambala to studying at the London School of Economics—is the kind of story that proves smart ideas can come from anywhere. Her brand CashKaro now boasts millions of users and partnerships with 1,500+ brands.
You’ll find many such game-changing founders in our 100Cr Club stories on VentureLinkUp.com.
The Spark: How Cashback Became a Business
The idea behind CashKaro began with a simple question: “Why should people pay full price when brands are willing to pay for referrals?”
Swati and her husband/co-founder, Rohan Bhargava, noticed how cashback websites were booming in the UK. They decided to bring the model to India.
That’s how CashKaro.com launched in 2013. It was India’s first cashback and coupon site to offer real money transfers directly into users’ bank accounts.
Growing the CashKaro Empire
CashKaro wasn’t just a hit—it became a savings revolution. From fashion to food delivery, users could earn cashback on almost everything.
But Swati didn’t stop there.
She launched:
- EarnKaro: a platform for micro-influencers and resellers
- CashKaro Stores: a growing offline-to-online initiative
Swati’s ability to scale smartly is similar to other growth stories we’ve covered—like Malini Agarwal’s MissMalini journey.
Breaking Barriers as a Woman Entrepreneur
Swati is more than a founder—she’s a symbol of grit and grace. In a male-dominated tech scene, she’s earned:
- Forbes 40 Under 40
- Recognition by Business Today’s Most Powerful Women
- And praise from thousands of women building side hustles via EarnKaro
Swati openly shares her ups and downs to encourage women to dream big and start lean.
Explore more female founder stories here.
The Numbers That Matter
- 10 million+ registered users
- ₹200Cr+ in cashback distributed
- Backed by Kalaari Capital and Ratan Tata
- Featured by CNBC, Forbes, and Economic Times
These numbers reflect both trust and tech excellence—something we love to highlight at VentureLinkUp.com.
What You Can Learn from Swati Bhargava
Here’s what Swati’s story teaches us:
- Start with real problems people face
- Keep your product simple and user-first
- Use partnerships to scale, not just ads
- Authenticity and empathy matter
If you’re building a startup, these lessons are gold. Need more ideas? Check out our Startup Funding Guide.
