In the evolving landscape of business in India, Shruti Shibulal stands out as a visionary entrepreneur steering the hospitality sector towards sustainability and inclusivity. As the CEO and Director of Tamara Leisure Experiences, she has seamlessly blended luxury with eco-consciousness, setting new benchmarks in responsible tourism.
Under her leadership, Tamara has expanded its portfolio to encompass three distinct brands: the opulent Tamara Resorts, the upscale O by Tamara business hotels, and the mid-segment Lilac Hotels. Notably, the launch of Amal Tamara, a NABH-certified Ayurvedic wellness retreat in Alleppey, underscores her commitment to holistic well-being and sustainable practices.
Despite the challenges posed by the pandemic, Tamara reported a revenue of ₹107.94 crore in FY23, marking a significant turnaround from a ₹20.42 crore loss in the previous year to a profit of ₹4.3 crore. This achievement reflects Shruti’s strategic acumen and resilience in navigating the complexities of the hospitality industry.
While Tamara Leisure Experiences has not pursued traditional startup funding avenues, Shruti’s journey highlights the broader challenges women entrepreneurs face in securing investments. She has candidly addressed the biases in the venture capitalist ecosystem, emphasizing the need for equitable opportunities for women-led ventures.
Beyond business, Shruti’s initiatives like SAATHIYA, a hospitality skilling program for underprivileged youth, demonstrate her dedication to social impact. Her holistic approach intertwines profitability with purpose, making her a beacon for aspiring entrepreneurs
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