In 2020, Laddubox was born—a bold, homegrown brand on a mission to make traditional Indian sweets both healthy and guilt-free. The founders? Engineer couple Sandeep Jogiparthi and Kavitha Gopu, who returned to India in 2019 after years of corporate life abroad, ready to build something meaningful from scratch.
Sandeep, a self-proclaimed sweet tooth, was frustrated with the so-called “healthy” snacks flooding the market—most of them loaded with hidden sugars and artificial junk. That’s when the duo had their lightbulb moment: why not reinvent the Indian laddu as a clean, nutritious energy snack? With just ₹21 lakh and a ton of passion, Laddubox was launched.
They started lean and local—setting up stalls in IT parks and weekend fairs. When they officially launched in May 2020, smack in the middle of the COVID-19 lockdowns, it seemed risky. But the timing was perfect. As health awareness surged, Laddubox struck a chord with fitness-conscious foodies seeking natural alternatives.
What began with just 4 types of laddus has now expanded into 15 all-natural, preservative-free, sugar-free flavors. From millet and nut-based classics to innovative twists, every Laddubox product is handcrafted with clean ingredients and zero compromises.
Their growth? Impressive. Laddubox clocked ₹2 crore in revenue for FY 2022–23, delivers across India, handles bulk B2B orders, and even runs a flagship store in Hyderabad. Now, they’re gearing up to open 100 retail outlets by 2025 in major metros like Bengaluru, Pune, Mumbai, Delhi NCR, and beyond.
Sandeep and Kavitha’s journey is a shining example of bootstrapped brilliance—proving that with the right idea and relentless execution, even a pandemic can become a launchpad.
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