Anupam Mittal: The Visionary Behind Shaadi.com and India’s Digital Matchmaking Revolution

Anupam Mittal is a name synonymous with innovation, resilience, and foresight in India’s digital startup ecosystem. As the founder and CEO of Shaadi.com, one of the world’s first online matrimonial platforms, Mittal transformed how Indians approach matchmaking — blending tradition with technology at a time when the internet was still a novelty in the country.

Launched in 1997 under the original name Sagaai.com, Shaadi.com was a bold move in a culture deeply rooted in traditional matchmakers and family-driven marriage arrangements. Despite early skepticism, Anupam’s persistence paid off. Today, Shaadi.com boasts over 35 million users, having played a pivotal role in shaping the online matrimonial landscape globally.

But Mittal’s impact extends far beyond matrimony. As the founder of People Group, which also houses Makaan.com and Mauj Mobile, he has contributed to multiple facets of India’s digital economy — from real estate to mobile entertainment. A passionate advocate for Indian startups, he is also an active angel investor, having backed over 200 startups, including big names like Ola, BigBasket, and PropTiger.

Anupam gained mass popularity as one of the original “sharks” on Shark Tank India, where his calm demeanor, strategic thinking, and founder-first mindset won the admiration of millions. On the show, he doesn’t just invest money — he offers mentorship and belief, often backing founders who are solving real problems with passion and purpose. In a world where trends change by the minute, Anupam Mittal stands out as a leader who blends experience with empathy, and innovation with impact. His journey is a masterclass in identifying opportunities early, trusting your instincts, and building platforms that create lasting social value.

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